The first women's sex shop in the UK, Sh! was founded in 1992 as an antidote to the sleazy, male-dominated sex industry of the time and has since driven the sea change that transformed views on female sexuality.
Described as "true pioneers" (The Observer Magazine) "ground-breaking" and "the best sex shop for women" (Time Out), our innovation was simply to create a welcoming, honest and informative enviroment, where women could comfortably talk about sex and sex toys... Our mission, however, was something bigger: To inspire every woman to embrace her true sexual self. We believe it takes a woman to truly understand a woman’s sexuality, which is why Sh! is wholly staffed by women. With over 20 years experience, talking intimately to women about all aspects of sex, we're experts in the field! For us, sexuality is individual and unique, not a one-size-fits-all concept; We don’t dictate what’s ‘sexy’ or pleasurable but help you discover what this means for you. Our ethos, advice and products are firmly rooted in the reality of sexual pleasure and we put matching the right toy to each customer as top priority, along with providing top notch, personalised service. All this adds up to an uplifting, feel-good and tuned-in sex toy shopping experience, individually tailored to you. www.sh-womenstore.com
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